True and dating
Partly because of its ad campaign, True became, in only four years since its founding, one of the most visited sites in the online dating industry, according to The New York Times.
On September 14, 2007, the New York Times' "Bits" blog reported that an executive at a major Internet company said that True is delinquent on its advertising payments on his and other websites and has had to cut back on advertising as a result.
While it is not the biggest of the "generalist" matchmaking sites out there, it is nonetheless a good one with an emphasis on validating a members marital and criminal status.
True was an online dating service that was founded in 2003 by entrepreneur Herb Vest. Its original name was True Beginnings.com, but the company felt that this name was too limiting, as company leadership wanted to expand the company into other markets one day.
You can find attractive singles in True tonight at Mingle2 I work everyday, have a car, own my home, a Harley, 4-wheelers, and kayaks.
When you have hectic schedules and work long hours, often dealing with emergencies, finding someone can be a challenge.
Vest reports 16 million total members, as of May 2007, True advertised aggressively online and spent .2 million in online advertising from January to November 2006, more than any other online dating service.
True's ads vary in theme and often feature provocatively dressed women with sex-themed taglines such as "It's nice to be naughty." These ads were particularly prevalent on My Space.
True has lobbied state lawmakers in favor of legislation requiring online dating services to disclose whether or not they conduct background checks.
True is currently supporting bills under consideration in Texas, Michigan, and Florida.